Umaro
The Ask
Fresh off of Shark Tank and looking to enter both the food service and DTC space, Umaro came to The Stable with the goal of establishing brand + messaging strategies, a revamped visual brand identity, and a redesigned web experience.
Work Conducted at The Stable (2022)
Team
Strategy: Jenna Frank, Nick McVey
Design: Daniel Lurvey, Vero Romero, Jack Walgamuth
Photo/Video: Bethany Schrock, Joey Hamburger, Elle Pollock
Role
Brand Strategist
Responsibilities
Brand Strategy
The Results
We developed an experiential, bold, and modern yet nostalgic brand for the client, positioning them to truly stand out in the sea (no pun intended) of plant-based meat brands. In our work, we also unlocked ways for the brand to differentiate + build brand experience through giveback efforts, video concepting, experiential moments, and partnerships with cultural businesses + chefs.
The Strategy
Research + Insights, Brand Persona + Pyramid
Voice + Tone, Hook and Narrative
