ARMRA
The Ask
As a newcomer and innovator in the DTC colostrum space, ARMRA came to us with the objective of rebranding + repositioning its supplement to appeal to modern health consumers.
Work Conducted at The Stable (2021-2022)
Team
Strategy: Jenna Frank, Nick McVey
Design: Joel Schierloh, Sarah Johnson, Annie France, Whitney McKenzie
Photo: Bethany Schrock, Kaya Morris
Role
Brand Strategist, Copywriter
Responsibilities
Brand Strategy, Copywriting, Packaging Copy, Social Media Strategy
The Results
As a result of the rebrand, ARMRA grew in revenue from $2.5K per month at the beginning of our partnership to $1MM in the first 4 months of 2022. In additon, the messaging and identity work for the ARMRA website resulted in a 60% increase in conversion rate.
