Frances Valentine
The Ask
Create a seamless purchase journey for consumers through easy-to-use on-site experiences and enhanced digital opportunities, inspiring self-expression, offering connectivity through community, and shining light on the heritage of vintage-inspired pieces.
Work Conducted at The Stable (2022)
Team
Strategy: Jenna Frank
UX + UI: Mark Oxier, Max Graj, Tiffany Newman, Jeremy VanDerpluym
Role
Content Strategist
Responsibilities
Content Strategy
The Result
Curated a content strategy that informed a web redesign, creating space for brand storytelling and ways for consumers to get through the funnel smoothly. This work also opened doors for retainer work + brand activation conversations (i.e. live streaming).
The Strategy
Messaging Hierarchy, Content Mapping + Strategy
Introduced a "Print of…” series to educate consumers on the sourcing, artistry, and unique backing of Frances Valentine’s vintage-inspired patterns + prints.
Within Content Strategy, we…
Implemented shoppbale imagery, allowing consumers easily identify products within images.
Implemented styling tips + branded lookbooks for consumers to easily create looks for any occasion.
