Kate Somerville
The Ask
Clinical skincare is on the rise, yet one of the longest standing clinical brands was failing to get recognized for its innovations in skin. With the hopes of bringing a fresh feel to the brand’s ecomm experience, Kate Somerville sought to reintroduce themselves as a category challenger.
Work conducted with Pattern Design (2023)
Role
Senior Content Strategist
Responsibilities
Messaging Hierarchy Development, Content Strategy + Mapping
The Results
A modern web experience that…
Speaks to Kate Somerville’s unique cleanical (clean + clinical) positioning + formulas
Brings forward a community in which users could see themselves reflected
Leans into real results for real skin realities
Presents storytelling around in-clinic offerings
Leads with ecomm best practices for a streamlined path to purchase
The Strategy
Homepage
PDP
Ingredient
