New Chapter
The Ask
New Chapter lacked awareness amongst their target audience.
These savvy, health conscious consumers traditionally settled for other premium, natural category players and did not see a reason to change their habits.
And with various RTBs + core brand messages in play, the campaign needed to lean into one big idea.
Work conducted at Colossus (2023-2024)
Role
Brand Strategist
Responsibilities
Brand + Creative Strategy
The Results
Initial results show a month over month increase in both view-through-rates and click-through rates, indicating high engagement amongst consumers.
